My manifesto: "I work on things I passionately believe in, teaming with great people, leading naturally to outstanding business outcomes!"

As a Salesforce Enterprise Architect, I advise business and I/T leaders on how to leverage the Salesforce Platform to accelerate business outcomes. We co-create architectural strategies that fuel adoption and maximize bottom-line impact. Our EA “Illuminate" methodology is business-value led, aligning technology capabilities with business priorities. This approach is also pragmatic, with a "Think big, start small, grow fast” attitude, delivering business-relevant + technology-savvy roadmaps that are executable in months vs. years. We assess the current state and then use MVP (Minimum Viable Product) design points to frame-up and build consensus for a future state, one that charts a swift path forward. "EA the Salesforce way" avoids analysis paralysis and accelerates measurable business outcomes, breeding confidence and streamlining customer success.


In previous roles I have worked with technologies that span Cloud XaaS, Mobile, AI/ML, Analytics, BPM, DevOps, Security and various Emerging Technologies. I have 25+ years experience spanning the development labs, consulting services and technical sales. I have worked with clients in Europe, Asia and North America as a systems engineer, project leader, workshop facilitator, design thinking coach, developer, architect, instructor and technology evangelist. I am also an Open Group Master Certified/Distinguished IT Specialist, with numerous IBM certifications and an Amazon AWS Certified Cloud Practitioner. My website:

"Every day is perishible, in business and in life... Make it count!"
- Carpe Diem -